Privacy Policy

Overview

Hemm Line (“we,” “us,” “our”) operates hemmline.pro. This policy explains what data we collect, why we collect it, and what we do with it. We’ve written this in plain language because legal boilerplate helps no one.

We collect the minimum data necessary to operate this site and deliver our content to you. We do not sell personal information. We do not build advertising profiles. We review clothing, and our data practices reflect that single purpose.

Information We Collect

We collect information in two ways: information you provide directly and information collected automatically when you visit the site.

Information you provide:

• Email address when you subscribe to our newsletter
• Name and email when you use our contact form
• Any additional information you voluntarily include in messages to us

Information collected automatically:

• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• IP address (anonymized after collection)
• Cookies and similar tracking technologies (detailed below)

How We Use Information

We use the information we collect for the following purposes:

• Delivering newsletter content to subscribers who have opted in
• Responding to contact form submissions and reader questions
• Understanding which content is most useful to our readers through aggregated analytics
• Maintaining and improving site performance and security
• Complying with legal obligations

We do not use your data for behavioral advertising, user profiling, or any purpose unrelated to operating this site and delivering our content.

Cookies & Tracking Technologies

We use cookies to understand how visitors use our site. These include:

• Essential cookies: required for basic site functionality (session management, security)
• Analytics cookies: help us understand traffic patterns and content performance (Google Analytics with IP anonymization enabled)
• Affiliate cookies: placed by Amazon Associates when you click affiliate links, used to attribute purchases to our referral

You can control cookie preferences through your browser settings. Disabling cookies may affect site functionality.

Affiliate Disclosure

Hemm Line is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

When you click an affiliate link on our site and make a purchase, we may earn a small commission at no additional cost to you. This commission does not influence our reviews — every garment is purchased at full retail and tested independently before any affiliate link is added.

Amazon may collect data through affiliate links according to their own privacy policy, which we recommend reviewing separately.

Third-Party Services

We use the following third-party services that may collect data:

• Google Analytics: website traffic analysis (with IP anonymization)
• Amazon Associates: affiliate link tracking and commission attribution
• Email service provider: newsletter delivery and subscriber management
• Web hosting provider: site hosting and content delivery

Each of these services operates under its own privacy policy. We select services that maintain reasonable data protection standards.

Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy:

• Newsletter subscriber data: retained until you unsubscribe
• Contact form submissions: retained for up to 24 months
• Analytics data: retained in anonymized form for up to 26 months
• Server logs: retained for up to 90 days

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you
• Correction: request correction of inaccurate personal data
• Deletion: request deletion of your personal data
• Portability: request your data in a portable format
• Objection: object to certain types of data processing
• Withdrawal: withdraw consent for data processing at any time

To exercise any of these rights, contact us at privacy@hemmline.pro. We will respond within 30 days.

Children’s Privacy

Hemm Line is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly.

Data Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS), secure hosting infrastructure, and limited access to personal data on a need-to-know basis.

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

Policy Changes

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. If we make material changes, we will notify newsletter subscribers via email.

We encourage you to review this policy periodically. Your continued use of the site after changes are posted constitutes acceptance of the revised policy.

For questions about this privacy policy, contact us at privacy@hemmline.pro.